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Selling to businesses and consumers
You sell to other businesses and to the public at the same time. We build a website and reports that serve both, so neither kind of buyer gets lost.
Each buyer gets the right next step.
A business buyer takes weeks and wants a call. A consumer decides in minutes and wants to pay. Your site, follow-up and reports need to treat them differently without doubling your work, and that is what we set up.
Focus areas
01
A front door for each buyer
On the first screen, a visitor chooses whether they are buying for a business or for themselves. Each path then shows only the pages and wording meant for that buyer.
02
Separate pages, separate offers
We build a separate page for each kind of buyer. Business pages lead with case studies and a way to book a call, and consumer pages with the price.
03
See where each sale came from
We record business leads and consumer sales separately and show which campaign brought each one in. Where your sales records allow, you also see which leads became deals.
04
A sales record that fits both
We tag each enquiry as business or consumer when it arrives. Consumer questions go straight to your support staff, and business leads get a named contact and a follow-up date.
05
Follow-up that matches the buyer
Someone who orders gets a confirmation at once. A business enquiry gets a reply, then helpful emails over the weeks a decision takes. Every message goes out automatically.
06
Ad budgets that stay apart
Business ads are judged on qualified leads, consumer ads on sales. We keep the budgets apart, so cheap consumer sales never make a weak business campaign look good.
07
Articles that serve both readers
Guides written for business buyers often answer a consumer's question. We plan articles and pages so each piece earns search visits and leads to the right next page.
08
A single report for both sides
Your report shows what each business lead costs and what open deals are worth. It also shows how many consumer visitors buy and what a customer spends over time.
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