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User experience

User experience design. We test screens with your customers, so your product is easier to use.

Most products lose people at small moments, such as a form that asks too much or a button no one can find. We watch your users to find those moments, then design the fixes.

NNorthwindBrand system
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AaGeist LightHeadlines and interface
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FFernhillBrand system
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AaGeorgiaSerif display, warm and calm
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LLumenBrand system
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AaGeist MonoTechnical and precise
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SSaffronBrand system
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AaTrebuchetFriendly humanist sans
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Logo approved
By the client · 2 min ago
Palette signed off
Version 2 · today
Type pairing chosen
Mono for data, sans for text
Guidelines shared
With the whole team

Test it before you build it.

We start by talking to a few of your users and checking where they give up. Then we sketch a fix and test it with real people. Your developers then build from screens people have already tried.

What you get.

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A map of every step your users take.

We interview a few users and read your analytics to see where people hesitate or leave. You get a map of each step, with fixes ranked by what matters most.

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Screens that make the next step obvious.

First we draw plain layouts, so we agree what goes where before adding colour. Then we design finished screens in your brand, with text chosen to be easy to read.

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A design kit, so new screens match.

We give you a kit of colours, fonts, buttons and forms, with notes on when to use each. Your team can use it to add screens that match.

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A prototype you can put in front of people.

We make a clickable version of your product before any code is written. People try it, and we fix the places they get stuck while changes are still cheap.

User experience questions. Short answers.

Can we use just one service?

Yes. Many clients start with a website or a brand refresh and add more later. Each service works on its own.

Who will we work with day to day?

One account lead in London is your main contact. The design, build and production team in Delhi does the making.

Do you use AI to make the work?

We use AI tools for research, first drafts and checks. Senior people make every decision and sign off every file.

Got a tangled brief? Good. Send it over and we reply within one working day.

Ask for a price

Tell us the scope and we send a fixed price in writing.

Start a project

A team every month

Ardena On Call gives you studio hours across all four services.

See On Call plans