Ardena/ Industries/ Ecommerce
03 — Selling at scale

Ecommerce Marketing Services That Convert Traffic Into Revenue

Ecommerce growth is conversion, measurement, and retention working together. Ardena improves the full system.

Increase sales and
repeat customers.

Ecommerce growth is conversion, measurement, and retention working together. Ardena improves the full system. We increase conversion by upgrading PDP structure, speed, and checkout clarity. We fix tracking so you can optimise based on real data. Then we build retention through lifecycle automation and segmentation so repeat purchases rise and CAC pressure drops. Finally, we restructure paid media to reduce waste and align spend to profitability, not vanity ROAS.

§ Focus areas
01
PDP conversion rebuild

We improve product page structure: hierarchy, trust signals, reviews, FAQs, shipping clarity, and add-to-cart patterns that reduce hesitation.

02
Shopify and WooCommerce speed optimisation

We remove theme bloat, reduce heavy scripts, compress media, and improve Core Web Vitals. Faster sites convert more and reduce paid acquisition waste.

03
Server-side tracking and Meta CAPI

We reinforce conversion events so Meta and Google can optimise properly. This stabilises performance and improves attribution accuracy.

04
Klaviyo lifecycle automation

We build revenue-driving flows: welcome, browse abandon, cart abandon, post-purchase, replenishment, and win-back. Segmentation ensures relevance and improves conversion.

05
Feed and Merchant Center fixes

We fix product feed structure, titles, variants, and disapprovals. This improves Google Shopping efficiency and reduces wasted spend.

06
Paid campaign structure and creative testing

We build campaign structures based on intent and product categories, with exclusions and retargeting segmentation. We test creative systematically, not randomly.

07
Retention and profitability reporting

We build dashboards for cohort LTV, repeat rate, CAC payback, and product profitability indicators, so decisions are based on margin direction not just ROAS.

08
Offer and bundle testing framework

We test bundles, thresholds, and promotions with measurement, so offers increase profit per customer rather than masking conversion issues.

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