Website transformation, annual management and an e-learning platform.
A proposal prepared for Business Launchpad and Tooting Works.
A short opening note.
Ardena is pleased to have been given the opportunity to submit this proposal to you. Ardena is a digital agency specialising in website design and build, video content, and marketing campaigns.
Two brands, one mission.
Business Launchpad is an enterprise charity that supports aspiring young entrepreneurs, most of them aged 18 to 30 and from the global majority, with the coaching, workshops and incubation they need to build sustainable careers. Tooting Works is the business centre alongside it, and the profits it generates are reinvested directly into the charity. The two brands work as one mission with two front doors.
Today, each brand is served by a separate website on a separate platform:
- Business Launchpad is currently built and managed on Wix.
- Tooting Works is currently built and managed on WordPress.
Both do the job, but each carries its own running cost, its own maintenance overhead, and its own performance and security limits. Bringing them onto one modern approach, managed by a single team, removes that duplication and gives you a faster, safer and more consistent presence for both brands.
Three workstreams.
The engagement is organised into three workstreams, which map directly to the costs in the investment section that follows.
01Website redesign and rebuild, both sites
We will design and rebuild fresh, modern versions of both websites on a React and HTML based stack rather than Wix and WordPress. This redesign and rebuild is offered at a welcome package rate, available to clients entering a six or twelve month engagement with us, and is shown in the costs below. For each site the work includes:
- A refreshed visual design that reflects each brand while keeping the two clearly connected
- A full rebuild on a fast, modern framework with clean, well-structured pages
- Migration of your existing content, with a tidy-up of structure and navigation along the way
- Preservation of your existing SEO. We protect the search structure and the SEO work already done, keeping URLs, page metadata and rankings intact through the move, and putting redirects in place wherever a path has to change, so none of the past effort is lost.
- Mobile, tablet and desktop layouts tested across devices
- Forms, enquiry capture and any live program sign-up flows you rely on
To show what this looks like in practice rather than describe it in words, we have already built a working redesign of the Business Launchpad website following your brand colours and historic presence. It is live, fully clickable, and yours to explore.
02E-learning platform
Alongside the public websites, you want a private platform where the people on your programmes can log in and access their learning. We will build it to deliver the core experience you described. The platform includes:
- Individual participant accounts, each with a unique login and password
- A secure, login-protected area that only enrolled participants can reach
- A content and resource library for course materials and documents
- A video library for recorded lessons and sessions
- A clear area for live sessions, with schedules and joining links
- A simple admin view so your team can create accounts and upload content
About running costs. What it costs to run the platform depends on how you choose to use it. The build itself is covered by the cost in this proposal — the variable is what your content sits on once it is live.
If your content stays where it is today — videos hosted on YouTube and embedded inside a login-protected page on your own platform, live sessions on Microsoft Teams with the joining links published on the portal — then the platform is essentially a private gateway over content that already lives elsewhere. There is no additional infrastructure cost attached to it.
If you decide to host exclusive content — videos, recordings or resources that live only on your platform, including any user-specific or cohort-specific content — we will set up managed storage and servers on AWS, DigitalOcean or a similar provider, sized to your use case. In that case the infrastructure provider bills you directly based on actual usage. We do not add any margin and we do not charge maintenance on top of what the provider charges. We will discuss the right shape with you at the time and get you the best pricing available.
Either way, the platform setup is included in the build cost in this proposal, and the ongoing platform care draws from the five hours of monthly support that comes with the maintenance package. If you outgrow that block, additional support can be purchased — see the Investment section below.
03Annual website management and maintenance, both sites
Once live, both sites move onto a single annual care plan covering the regular work needed to keep them current, secure and accurate:
- Hosting for both websites included — no separate hosting or platform bills to manage
- Regular content updates and routine website upkeep
- Daily backups, so your sites can always be restored and nothing is ever lost
- Security patches and security updates
- Bug fixes and general maintenance
- Text and language updates across pages
- Photo and image uploads
- New pages built and taken live as programmes change
- Blog and news updates
- Form audits to make sure enquiries and sign-ups are reaching you
- Removing or retiring old pages cleanly, without breaking links
- Ongoing SEO management that builds on and preserves your existing search structure
- Managing overall content and website structure as the organisation evolves
- Five hours of dedicated support each month
On top of the maintenance above, every month includes five hours of dedicated support. You can schedule this time in advance or send requests as they come up, and we will work through them for you. It is a flexible block for anything beyond routine upkeep, such as a new campaign page, a one-off design task, or help with something time-sensitive.
Why we are moving off Wix and WordPress.
Wix and WordPress are convenient to start with, but at this stage a modern React and HTML build serves you better on the things that matter:
— 01Speed
Modern builds load noticeably faster, which improves the experience for visitors and helps with search rankings.
— 02Security
There is no sprawling plugin ecosystem to patch and no admin dashboard exposed to the open web, which sharply reduces the most common routes of attack that affect WordPress sites in particular.
— 03Cost and control
You are no longer paying recurring platform and plugin fees, and the team has full control over how each site behaves.
— 04Managed by us, faster
With current tooling and AI-assisted workflows, our team can make updates, build pages and fix issues more quickly than the manual editing that Wix and WordPress require.
For an organisation that reinvests every available pound into its mission, faster and cheaper to run websites mean less money tied up in tooling and more available for the work that matters.
An indicative shape.
The timings below are indicative and will be confirmed together once we begin. Both websites are designed and shipped inside the first three weeks; the e-learning platform runs in parallel and is fully live by week five. Annual maintenance and the monthly support block start as soon as the first site goes live.
Everything in one place.
Everything in the scope above is brought together here in one place. All figures are in GBP.
annual maintenance paid up front
The website redesign and rebuild is offered at a welcome package rate, available to clients entering a six or twelve month engagement with Ardena. Additional support hours are optional and additive to the figures above — they are not included in the £4,500 total. The e-learning platform infrastructure, if you choose exclusive hosted content, is billed directly to you by the chosen provider at cost; we do not add any margin or maintenance on top.
Plain terms.
The ongoing website maintenance for both sites — including hosting for both sites and five hours of dedicated support each month — is charged at GBP 250 per month. Where the full twelve month maintenance fee is settled up front, we apply a 20% discount, which brings the annual maintenance to GBP 2,400 in place of GBP 3,000. The one-time project costs are invoiced on commencement. This proposal is based on the annual maintenance being paid up front, giving a total first year investment of GBP 4,500.
If you would like more than the five hours of monthly support already included, additional support is GBP 100 for every extra five hours each month. A full year at that level is GBP 1,200, or GBP 1,000 if paid up front (a 10% discount). This is on top of the base plan and entirely optional.
For the e-learning platform, the build is included in the project cost above. If you decide to host exclusive content on your own infrastructure, the chosen provider (AWS, DigitalOcean or similar) bills you directly based on your actual usage. We will scope and recommend the right shape at the time, and you will pay the provider directly with no margin, no markup and no separate maintenance fee from us.
What we need from you.
This scope reflects our current assumptions and the initial conversations we have had with your team. We would be glad to accommodate any additional or specific requirements and to update the proposal accordingly. If there is anything you would like us to add or amend, please let us know and we will be happy to do so.
To move forward, the next steps are straightforward:
- Confirm you are happy with the scope and investment set out here.
- Give us access to your current Wix and WordPress sites and any brand assets.
- Nominate one point of contact on your side for sign-off and content questions.
- Agree a start date, after which we begin with discovery and design direction.
Once we have those, we will share a short kick-off plan and begin. We would welcome the opportunity to support Business Launchpad and Tooting Works, and we are happy to discuss any aspect of this proposal at your convenience.
Amitash.
Founder, Ardena · amitash@ardenatech.com