Social media strategy and management, from 80K to 100K.

Babyhug already owns the shelf, from the first onesie to the first school bag. On Instagram, the objective is to grow the community from 80K to 100K followers. But followers are the scoreboard, not the game.

The real goal is to build the account new parents check before they buy, and recommend in their mum groups. Do that well, and the 20,000 follows itself.

Babyhug's range runs from newborn to preschool. Posting it like a product catalogue is the fastest way to blend into every other baby brand. Our positioning shift is simple: one brand for every first. First onesie, first steps, first festival, first day of school.

The content follows the parenting journey, not the SKU list. Every post maps to a milestone a parent is living through right now. That single change is what turns a feed people scroll past into an account they save, share and recommend.

Five moves, run every month as one system.

Roughly 3,300 net new followers a month — driven by Reels reach, creator audiences and targeted amplification. Sustainable, not bought.

Babyhug's ethnic wear and gifting range gives it a festive edge most baby brands simply do not have. We plan the spikes around it.

A recent baby-brand engagement — Baby Forest, an Ayurvedic newborn-care label. It's the same thinking we'd bring to Babyhug: milestone-led social content and a brand-true web presence, working together. Tap any piece to see it live.

The full scope of this proposal — strategy, creative, social media management, paid ads and daily community management — run end to end by a dedicated team, for one monthly fee.

Beyond social. Ardena is a full digital studio. We can take the same brand thinking into your web presence — website design and redesign, campaign and product landing pages, and full digital builds — as an add-on to this retainer or as standalone projects, scoped whenever you're ready.